Opportunity: A Journal of Negro Life became
the Urban Leagues official monthly publication until 1949.
In its early years it was edited by Charles S. Johnson, the
leagues Director of Research. The three basic policies
of the magazine follow:
"to provide dependable data concerning Negroes and race
relations; to encourage among Negroes a more objective attitude
towards their own problem; and to inculcate a disposition to
see enough interest and beauty in their own lives to rid themselves
of the inferior feeling of being a Negro." (Journal
of Negro Education, v.13, 1928, pp18-19)
In 1925, the magazine began sponsoring
its literary contest to encourage the literary talents of the
younger generation of blacks.